GOLDEN, Colo., Sept. 15, 2016 /PRNewswire/ -- Electronic Cigarettes International Group, Ltd. (the "Company" or "ECIG"), a leading global marketer and distributor of electronic cigarettes and vapor products, today announced that its UK subsidiary has formed a partnership between its premium global brand VIP and Innokin, a leading device manufacturer based in China.  

The Cool Fire® IV TC 100W vaping device is part of Innokin's exciting pipeline of products and is leading the way in raising the standards of vaping excellence.  Innokin will be launching a TC 100W device for VIP and it will be sold exclusively across all of VIP's key UK outlets beginning mid-September.

"As the UK's largest retailer of premium electronic cigarettes, VIP is pleased to be working with Innokin and to announce the launch of the Innokin TC100 for VIP," stated Dan O'Neill, ECIG's CEO.  "The launch of this product exemplifies our commitment to providing our consumers with a range of premium electronic nicotine devices."

Electronic Cigarettes International Group (OTCBB: ECIG), a leading global marketer and distributor of electronic cigarettes and vapor products, is dedicated to providing a compelling alternative to traditional cigarettes for more than 1 billion current smokers around the world.  The Company offers consumers a full product portfolio whose brands include VIP, FIN, Vapestick, and others, incorporating superior product quality and the latest technology.  The Company owns multiple subsidiary companies and has operations in North America and Western Europe.  ECIG offers consumers a full product portfolio that incorporates product quality and the latest technology.  To learn more, visit www.ecig.co.  

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SOURCE Electronic Cigarettes International Group, Ltd.